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Is your direct mail program on target or in the waste basket?
Proper tracking of results will make the difference between wasting money and making money. You can't afford not to have the best statistical reports of your data. For each new mailing, use the results of the previous one to decide who should get the next one.
Can you identify your best donors?
APPEAL ANALYSIS+ will answer all these questions providing new insight on your direct mail efforts. Generates a segmented appeal analysis. Use this information to focus your appeals more carefully without wasting money.
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Last update: December 14, 1999